This will be an in-person event that is free to view. The lecture will be broadcast live via ZOOM for those who cannot attend in person and recorded and then to the Museum's YouTube at a later date.


Description:
"Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home - even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland.
Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict. David Roberts examines Ottawa's calls for direct public contributions in the form of war bonds; the intersections with imperial funding, taxation, and conventional revenue; and the substantial fiscal implications of participation in the conflict during and after the war. Canada's six bond-selling campaigns received an astounding response, generating revenue that covered almost a third of the country's total war costs, which were estimated at $6.6 billion. This amount was modest in comparison with the burdens placed on European countries, but it was still a dramatic contribution from a dominion so distant from the front.
This story is one of in exorable need, shrewd propaganda, resistance, engagement, and long-term consequence. Boosters and Barkers mines a wide range of sources in Canada, the United States, and Britain to reveal how bond campaigns used coercive, modern marketing techniques - encompassing print, images, and music - to sell both the war and wide public participation.
Speaker Bio:
David Roberts is a retired editor at the Dictionary of Canadian Biography/Dictionnaire biographique du Canada. He has written several entries for the DCB/DBC on his own time as well as In the Shadow of Detroit: Gordon M. McGregor, Ford of Canada, Motoropolis (Wayne State University Press). His recent book, Boosters and Barkers: Financing Canada's Involvement in the First World War, is published by the University of British Columbia Press with support from the Canadian War Museum. He lives in Don Mills, Ontario.

- Free Museum Admission during the event
- Refreshments will be available
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Parking
The Thunder Bay Museum has a free parking lot on the East side of the building, but there are only 16 spaces. On-street parking and other lots nearby are available.


This lecture session is part of the Society's long tradition of holding free public lectures. From September to March, talks on a wide range of topics are held on the fourth Tuesday of each month at the Thunder Bay Museum.
The 2024-2025 Thunder Bay Museum lecture series is sponsored by the Lakehead University Department of History.
ZOOM INFORMATION
Please click the link below to join the webinar:
Join from PC, Mac, iPad, or Android:
https://us02web.zoom.us/j/88395712377
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Webinar ID: 883 9571 2377
International numbers available: https://us02web.zoom.us/u/kei0lYXshl